A well written, comprehensive Social Media Strategy (SMS) will give you, as a CEO, the visibility you need to make accurate decisions on allocating more, or less, money towards your social media efforts.. Continue reading...


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All the news that matters to you about the Alchemy of Business, Life and Technology, nicely curated by the fine folks @ C3.0 so you dont have to do a thing.
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  Trigger the Aha! Moment: How to Recognize the Value of Social Media
After years of teaching and sometimes cajoling CEOs to venture into social media, it is clear that people need to recognize the value of social media firsthand.  The 3 steps below will most certainly help trigger that aha! moment with social media. Exhilaration may ensue.

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